Your Family Trip Guide: Discover Fisherman’s Wharf Tourist Attractions on Pier 39

  • Discover Fisherman’s Wharf tourist attractions to delight every generation of your family.
  • From playful sea lions to thrilling rides, Pier 39 is packed with fun for everyone.
  • Take a tasty midday break over a delicious meal at the historic Eagle Cafe.

Are you planning a San Francisco family trip to check out the Pier 39 attractions? You’re in for a treat, because this iconic waterfront spot is fun for all ages. Here are some tips for putting together a visit full of Fisherman’s Wharf tourist attractions that’s got a little bit of something for everyone to enjoy.

All Ages

Sea Lions surround the Pier 39 sign, with San Francisco in the background

While a few Fisherman’s Wharf tourist attractions might be aimed at specific age groups, there are a lot of fun ways to spend your time together as a family. Here are our top three picks:

  1. Visit the Sea Lions. A top Pier 39 attraction since they first arrived in 1989, watching their antics is a must for every visitor.
  2. Take a Boat Tour. Get a whole new perspective on the city and the bay by taking a cruise from the Wharf.
  3. Explore the Aquarium. With touch pools and underwater tunnels, there are endless marvels throughout this fun, educational experience.

Little Ones

Carousel

Hand-painted with famous local landmarks, the San Francisco Carousel is a Fisherman’s Wharf tourist attraction that delights young riders with its 30+ animals over two levels. And if the grown-ups want to take a spin, that’s okay, too!

Sweet Treats

On Pier 39, sweet shops are an attraction, as well. Little ones love listening to the singing fudge makers at The Fudgery, or watching hundreds of the pint-sized treats roll through the fryer at Trish’s Mini Donuts. If they didn’t already get their sweet teeth satisfied with the pancakes and French toast during breakfast at Pier 39’s Eagle Cafe, they’ll adore these unique treats.

Tweens/Teens

Your young thrill-seekers are sure to enjoy some of the adventures awaiting them among the Fisherman’s Wharf tourist attractions on Pier 39. Top picks include:

  • 7-D Ride Experience: An excitingly immersive combination of roller coaster action and laser-blasting challenges.
  • Bay Plunge: This ride features breathtaking views—and catch-your-breath plunges!
  • The Flyer: Soar over the city without leaving your seat in this ride that takes thrills to new heights.

Parents & Grandparents

If any of the fun Fisherman’s Wharf tourist attractions we’ve mentioned tickle your fancy, don’t let us stop you from enjoying them. But if you’re on the lookout for more adult-oriented Pier 39 attractions, we’ve got you covered.

Bayfront Stroll

All along the Wharf, you’ll soak in scenic views of both the bay and the city. You’ll also see decommissioned warships and historic landmarks like Ghirardelli Square. 

Cocktail Break

Wine and adult beverages are on offer at several Pier outlets. We’re partial to enjoying a signature cocktail at Eagle Cafe, where you can sip a libation and nibble on a tasty delight, all with a gorgeous outdoor patio view.

Shopping Fun

From fun Alcatraz memorabilia to California-made honey products to year-round Christmas delights, it’s no wonder the shops are considered a Fisherman’s Wharf tourist attraction in and of themselves. Pick up a memorable reminder of your special family day on Pier 39.

Lunch at Eagle Cafe

Diners surrounded by historic memorabilia at Eagle Cafe

A family group lunch at Eagle Cafe is a must for any Pier 39 visit. Practically an attraction itself, this historic eatery has been feeding San Franciscans since 1928. 

Relocated from Embarcadero and Powell, the restaurant was nestled into its Pier 39 home when the famed Fisherman’s Wharf tourist attraction reopened in 1978. Eagle Cafe is decorated with memorabilia and mementos reflecting its nearly 100-year history.

But as iconic as Eagle Cafe is, it’s the fantastic food that makes it a favorite. From classic clam chowder to fish tacos to their signature Eagle Burger, there’s something delicious for everyone in your group. This is definitely the best spot for a terrific lunch with a view at Pier 39.

Stop by for breakfast, brunch, or lunch at Eagle Cafe, and make us part of your memorable family trip to Fisherman’s Wharf.