- Fisherman’s Wharf was once a busy lumber port
- The wharf’s evolution into a commercial fishing hub laid the foundation for its future as a tourist destination
- Today, guests savor the rich history of Fisherman’s Wharf at Pier 39 and beloved landmarks like Eagle Cafe
The history of San Francisco’s Fisherman’s Wharf and Pier 39 has been entwined for decades, but how did this waterfront spot become such an iconic part of the city? Let’s explore what’s behind one of the Bay Area’s most famous locales.
From Working Harbor to Seafood Destination
Born from the Gold Rush, the area first known as Meiggs’ Wharf was once the busy main port for San Francisco, with lumber and charcoal driving trade. As Easterners came west to make their fortunes, the wharf became a lively spot for fishing and seafood sales. Chinese and Italian immigrants would sell the day’s catch right from their boats.
In 1900, change arrived. The area transitioned into a dedicated commercial fishing hub, a key point in the history of Fisherman’s Wharf—that’s when it gained its new name. Stalls popped up so fishermen could sell their haul directly to locals. Soon, Dungeness crab and shrimp became sought-after wharf specialties.
Transformation
For years, seafood shacks and bars dotted the wharf. But the middle of the 20th century is when the history of Fisherman’s Wharf became a blend of tourism and the fishing trade. When the first shops and restaurants opened their doors, visitors were lured in with fresh seafood and specialty products. They could sample chocolate made right on the wharf at Ghirardelli!
The area remained an active fishing hub, which was part of the appeal. Here, people could soak up the sights of a working commercial wharf. Yet they could also enjoy fun activities, like the wax museum that opened in 1963. Still, it was probably hard to predict just how big a tourist hotspot this area would become.
The Vision of Warren Simmons
By the early 1970s, the history of Fisherman’s Wharf had taken another turn. It was no longer a key part of San Francisco’s seafood industry, and the waterfront was losing its welcoming luster. Piers were decaying, the area was cluttered with warehouses and undeveloped space, and amenities that would draw visitors were lacking.
Enter restaurateur Warren Simmons. He thought the area had a lot of untapped potential. He envisioned attracting thousands by celebrating the rich legacy of the San Francisco waterfront. Thus began the history of Pier 39.
The Spirit of ‘78
After years of work securing city approvals and leases—and leading a massive construction effort—Pier 39 opened to visitors in October 1978. Featuring pedestrian promenades, spectacular bay views, and dozens of shops, restaurants, and attractions, it redefined waterfront visitation and brought new fun to Fisherman’s Wharf.
To more closely connect the history of Fisherman’s Wharf, Pier 39, and the city itself, Warren Simmons had one more trick up his sleeve. He pulled off an epic move, physically relocating the iconic Eagle Cafe (established 1928) from its original Embarcadero location to a prime spot on Pier 39. It’s still there—a proud testament to the early days of the waterfront.
Fisherman’s Wharf Today
Fisherman’s Wharf continues to bustle. It welcomes over 10 million visitors annually! The Simmons family remains a part of the history of Fisherman’s Wharf, operating numerous popular dining spots right on Pier 39. From quick snacks to fabulous seafood feasts, you’ll find something you’re sure to savor at one of their spots.
The Simmons’ Eagle Cafe remains a standout, offering up breakfast and lunch classics along with a charming slice of nostalgia. It’s an iconic part of the history of Pier 39. Come for the fish tacos and signature cocktails, but stay for the memories!